CYhere is a new-generation internet platform which aims to integrate all business/other entities in all sectors of Cyprus including real estate, legal services, accounting/auditing services, financial services, education & training, tourism etc., and their products and/or services.
CYhere is composed of a mobile application (APP), a mobile website (WAP), and a PC website, accessible through smart phones (iOS & Android), PCs and tablets. The APP, WAP and PC website have the same interface and functionality.
CYhere has been created with the sole purpose of promoting Cyprus as an ideal destination of investments and tourism, as well as other economic, educational and cultural purposes, by boosting visibility and branding of the above entities in the targeted markets.
The main target market is undoubtedly China, the second largest economy and a massive source of investments with proven potentials for Cyprus.
The Chinese version of CYhere has made its commercial launch on July 18, 2017 and is available in China as an APP for free downloading and as mobile and PC websites.
CYhere will also be available in English, making it possible for CYhere to be promoted in a later stage in other fast-growing markets for outbound investment and tourism.
CYhere has been created with the support of Cyprus Tourism Organization (CTO). A team from both China and Cyprus with highly qualified technical, administrative and marketing background is responsible for the design, development, maintenance, operation and promotion of the platform.
The Chinese Embassy in Cyprus has provided valuable advice and guidance to the team. The Cyprus Embassy in China and the Cyprus Chamber of Commerce and Industry (CCCI) also extended their support to CYhere.
In China CYhere is mainly promoted online through various “new media”, including the most popular social media platforms such as wechat (Chinese facebook), Sina & Tencent microblog (Chinese twitter), Sina & Baidu & NetEase & Sohu blog, Douban Webcast Platform, Post Bar Platform, Toutiao News, Zhihu (Chinese Quora) , and many others. Online marketing campaigns, among others, are proved to be the most efficient and effective and most widely accepted, in this highly digitalized country with 700 million “netizens” which represents 50% of its population.
CYhere will also be promoted through traditional media, particularly state-owned media, since CYhere has been created in response to the “One Belt, One Road Initiative” by the Chinese government. Such an initiative was proposed by China’s President XI Jinping in year 2013 and has been planned to be implemented along with massive investments from the Chinese government. The inclusion of Cyprus in this initiative was officially announced by the Minister of Foreign Affairs of China during his visit to Cyprus in December 2015.